Author:
The goose that laid the Golden Eggs is one of many fables attributed to Aesop.

Story:
A man and his wife had the good fortune to possess a goose that laid a golden egg every day. Lucky though they were, they soon began to think they were not getting rich fast enough, and, imagining the bird must be made of gold inside, they decided to kill it. Then, they thought, they could obtain the whole store of precious metal at once, but when they cut the goose open, they found it was like any other goose.

Moral:
You get rich by hatching the egg, not by smashing it or killing the goose. We believe, the moral of the goose that laid golden eggs applies to many companies, to their brands and to their marketing plans.